How To Rank In Google Maps In 2022

Get reviews on a regular basis

The famous “word of mouth” is still valid in the digital world. Like TripAdvisor and other similar services, Google Maps allows its users to share reviews, comments and ratings, through the “write an opinion” section of each business listing. But how to come out first on Google Maps with the help of opinions or reviews?

For Google Maps algorithms, ratings are very important. Its search engine classifies the results based on the opinions of the users themselves, this being a powerful positioning factor. Google Maps prioritizes businesses with higher ratings.

Optimize your Google My Business profile

A business has a presence on Google Maps and regularly receives reviews, but is its ranking still poor? An incomplete company listing could be the reason. Completing the description and other sections of the listing is not mandatory, but this valuable information helps the Google Maps algorithms to classify the businesses and show them to users in an orderly manner.

In addition to basic contact information, companies should optimize their description with the use of keywords and long tails (keyword phrases), as well as the use of links to the company’s website and social media profiles in question. Beware, it is important that the keywords and links are related to the company and add value to Internet users; its abuse can be penalized by Google.

Upload lots of photos and videos

The businesses that lead the results of Google Maps share this vocation for photography. In your business listings you can find dozens, sometimes hundreds of images and videos related to your business. And it is not by chance: AT&T internet users are more reactive to photographs than to words; Images have even been shown to increase the CTR or click through rate on Google Map tabs.

It is recommended to upload photos of your business and its different areas, including the facade or its immediate surroundings if relevant. In addition to the material published by the staff, you will be right if you encourage your customers to upload photos and share their opinions and experiences on Google Maps.

Label your media correctly

How to upload positions on Google Maps through images? The number of improperly titled and labeled photographs in this application is surprising —for example, “23489723.jpg” instead of “Restaurant terrace or Gate in Sierras of Cordoba”—. This error causes a serious loss of SEO traffic, since Google’s algorithms are unable to recognize the content of an image and therefore rely on tags. Don’t waste this valuable local positioning!

Make publications, generate interest and ‘freshness’

The companies listed on Google Maps are associated with the Google My Business directory, a general platform that integrates, among its functions, the creation of publications. They help, in the words of Google, “to reach both your customers and potential customers through your company profile on Google Search and Maps”, being useful to “announce communications, offers, announcements about new or popular products in stock, or event details.”

Used wisely, Google Posts can be more than just a communication tool. Thanks to the regular dissemination of news and updates, this functionality helps to generate freshness, an Anglicism that describes businesses that keep their social profiles and blogs always up-to-date, always ‘fresh’. Google’s ‘robots’ reward freshness, which results in better visibility of Google Maps tabs.

Google publications have a maximum length of 1,500 characters, allow the inclusion of a single image and a CTA and are classified according to their content: (1) product, whose purpose is to promote a product or service; (2) novelty, intended for the dissemination of news related to the business; (3) event, which allow reporting the date and time of a commercial opening, an exhibition, etc., and (4) offer, a publication designed for promotions with a discount code.

If you still have questions, or need help to position your business on Google Maps, contact us, our team is ready to help you in Google Maps Service | Local SEO as well as many others related to digital marketing.